{"id":7771,"date":"2018-07-09T08:00:17","date_gmt":"2018-07-09T08:00:17","guid":{"rendered":"http:\/\/gcuclegacysite.wpengine.com\/?p=7771"},"modified":"2018-07-09T22:02:04","modified_gmt":"2018-07-09T22:02:04","slug":"exploring-the-relationship-between-hospitality-and-coworking","status":"publish","type":"post","link":"http:\/\/gcuclegacysite.wpengine.com\/exploring-the-relationship-between-hospitality-and-coworking\/","title":{"rendered":"Exploring the Relationship Between Hospitality and Coworking"},"content":{"rendered":"

We are so very excited to also be hosting a conversation around hospitality and coworking. Really in this day and age, they march hand and hand. Todays amenities are tomorrows standards.<\/p>\n

Join us for a curated conversation between Naomi Tosic and Clive Dale during GCUC Australia day one (August 16th). Until then, you can get your fill of coworking and hospitality needs from our partners across the pond, GCUC UK.\u00a0 If you cant make GCUC AU, we hope you will join us in London.<\/p>\n

\n

Exploring the Relationship Between Hospitality and Coworking<\/strong><\/p>\n

What role does hospitality play in coworking? How much overlap is there between shared workspaces, workspace as a service and community-focused coworking? What\u2019s the future of hospitality in the workspace industry? These are all hot topics for workspace operators and will be part of the conversation at the upcoming <\/span>GCUC UK<\/span><\/a> in London.<\/span><\/p>\n

We connected with Hector Kolonas, founder of <\/span>Included.co<\/span><\/a>, a company pooling the collective buying power of coworking spaces and communities, about customer service in coworking, what types of spaces will embrace hospitality, and current trends in workspace differentiation.<\/span><\/p>\n

GCUC UK: What do you see happening with the connection between coworking and hospitality?<\/strong><\/p>\n

Hector Kolonas: Over the last few years, coworking spaces have been striving to really nail the fundamentals of what makes a coworking space good. Things like good WiFi, comfortable desks, interesting members and empathetic community managers lay the foundation for a great shared workspace community.<\/span><\/p>\n

However, as the industry grows and knowledge is shared and improved upon, these fundamentals have gone from differentiators to prerequisites to being able to enter into\u2014or even remain in\u2014the coworking market.<\/span><\/p>\n

The leaders of the industry have already begun exploring and implementing what comes next. And what comes next is tailored, valuable, personal and impactful support for businesses that call these communities home. They\u2019re evolving the workspace business with an additional concierge and network-building aspect.<\/span><\/p>\n

How do you define hospitality with regards to coworking?<\/strong><\/p>\n

Many think of hospitality in the sector as the notion that members are getting savvy to the fact that customer service is becoming a differentiator in which coworking spaces will survive or thrive in the next phase of the coworking wave.<\/span><\/p>\n

I believe that merging superb customer service with seamless and impactful additional business services will be what defines hospitality in the next phase of our growing sector.<\/span><\/p>\n

There also seems to be a bit of confusion that hospitality in coworking simply means that the hotel industry is increasingly activating their vast amount of under-utilised meeting room and conference space to enter the shared workspace market.<\/span><\/p>\n

Do you think hospitality is, or should be, part of every coworking space or just one particular style of shared workspace?<\/strong><\/p>\n

This is where things get interesting. Just like every community doesn\u2019t need beautiful meeting rooms, hotel lobby-like receptions and 100 after-hour events about machine learning each year, not every community will need to embrace 100 percent of what the hospitality phase of coworking will bring.<\/span><\/p>\n

Having said that, it\u2019s becoming increasingly easy and affordable to give members access to perks or a concierge-like procurement of business solutions thanks to companies like Included.co. Soon, being able to provide some level of additional business value will be on-par with making sure you have stable and steady broadband.<\/span><\/p>\n

In your experience, how is the idea of coworking as a hospitality service received across the industry?<\/strong><\/p>\n

In many ways, community operators have accepted that nailing the three fundamentals (good wifi, desks and coffee) is no longer enough. But I believe that, as with every shift within an industry, the market leaders haven\u2019t begun sharing their learnings and experiments. Because of this, we\u2019re receiving feedback from our partners across the globe that the topic feels a bit dry at conferences and unconferences.<\/span><\/p>\n

What else should we know about this topic? Any other key points, disagreements or predictions you\u2019d like to make?<\/strong><\/p>\n

There is a big trend of space operators recognising this shift and going at it alone, trying to leverage exclusive perks, partnerships, deals and sponsorships as differentiators. Not only is this inefficient (as vendors can begin playing communities against each other), but it\u2019s burning out the biggest asset that coworking spaces have: their community managers.<\/span><\/p>\n

Coworking space operators don\u2019t have their community managers lay the pipes for fiber optic internet lines roast the beans for perfect-tasting coffee, or design the furniture that enables members to ergonomically handle the long hours. Why are so many believing that procuring business solutions is any different? Finding, vetting, negotiating, chasing, maintaining quality control, and managing revenue shares from solutions is a full-time job. Or 30.<\/span><\/p>\n

Instead, by leveraging technology, you can let your community managers nail the other half of the hospitality coin. By having the time (and mental space) to be empathetic, caring and resourceful, your members end up getting both superb customer service and unparalleled business support.<\/span><\/p>\n

Learn more about hospitality, coworking and flexible workspace at GCUC UK in London on September 25 and 26.<\/span><\/p>\n

by <\/span><\/i>Cat Johnson<\/span><\/i><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

We are so very excited to also be hosting a conversation around hospitality and coworking. Really in this day and age, they march hand and hand. Todays amenities are tomorrows standards. Join us for a curated conversation between Naomi Tosic and Clive Dale during GCUC Australia day one (August 16th). Until then, you can get […]<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[15,14,81,82,180],"tags":[],"acf":[],"yoast_head":"\nExploring the Relationship Between Hospitality and Coworking - GCUC Australia 2018<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/gcuclegacysite.wpengine.com\/exploring-the-relationship-between-hospitality-and-coworking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exploring the Relationship Between Hospitality and Coworking - GCUC Australia 2018\" \/>\n<meta property=\"og:description\" content=\"We are so very excited to also be hosting a conversation around hospitality and coworking. 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