Irem is leading marketing at Clay, a wireless smart lock technology company disrupting cloud-based access control, acquired by SALTO Systems in 2017.

From its inception in 2001, SALTO Systems was created with one objective: to devise a world-class access control system that is simple to use and extremely efficient, giving users the ability to control all their access needs and secure all their doors without complex and expensive wiring. Over 17 year of experience in the locking industry, over 3 million locks installed worldwide, and over 12 million users on a daily basis.

Irem’s career has taken her from being a lawyer specialised in mergers & acquisitions, to e-commerce, to fintech, to founding her own startup and now to lead marketing at Clay.

Irem is passionate about helping companies, teams and individuals achieve their full potential. She has a proven track record in helping B2B businesses, from start-ups to enterprise-level grow their traffic, users, and revenue.