{"id":7638,"date":"2018-05-30T14:49:52","date_gmt":"2018-05-30T13:49:52","guid":{"rendered":"http:\/\/gcuclegacysite.wpengine.com\/?p=7638"},"modified":"2018-05-30T15:04:48","modified_gmt":"2018-05-30T14:04:48","slug":"7638-2","status":"publish","type":"post","link":"http:\/\/gcuclegacysite.wpengine.com\/7638-2\/","title":{"rendered":"Hubble releases new heatmap which shows South London is the new tech hotspot"},"content":{"rendered":"

Hubble,<\/a> the office and coworking space marketplace, today announces new data
\nwhich shows startups and growing SMEs are leaving typical tech hotspots, Shoreditch and
\nSoho, for south of the river. The data can be seen in a heatmap available for media here [not
\nyet available.<\/p>\n

Hubble\u2019s search data shows London Bridge (29% of all searches) is the most popular location in
\nLondon for companies searching for flexible office space in 2018 (a sharp rise from 3.7% of
\nsearches in 2017), beating Shoreditch with only 27% of all searches.<\/p>\n

More than 37% of searches were for office space in south London, counting London Bridge and
\nthe Southbank (8.5%). The boost in popularity for London\u2019s Southbank is particularly surprising
\ngiven it only made up 7.3% of office space searches a year ago (a 413% year-on-year increase
\nsince April 2017). Meanwhile Soho\u2019s market share dropped from 45.2% in 2017 to 23.5% in
\n2018 and Clerkenwell dropped from 26.7% to 2%.<\/p>\n

\u201cThis data is really exciting. Where startups and SMEs previously wanted to be in established
\ncreative clusters, this shows signs of a maturing scale-up market. UK businesses are
\nincreasingly comfortable to move to newer, developing areas. Once dominated by the public
\nsector, the Southbank has become a truly diverse London market attracting Tech and Media
\nCompanies and corporates alike, including News International, Omnicom and Ogilvy. The
\nintroduction of the Crossrail and cheaper prices are likely fueling the boom\u201d says Tushar
\nAgarwal, Hubble\u2019s co-founder and CEO.<\/p>\n

Startups and SMEs are branching out to different creative \u201chub-spots\u201d within London, but most
\nprominently is an unprecedented shift to south of the river. Searches for London Bridge
\nspecifically make up 29% of all searches and the Southbank, as a whole, making up 37.5% of
\nall search queries.<\/p>\n

Hubble\u2019s data is backed up by the recent Knight Frank report which named the Southbank as
\nLondon\u2019s newest commercial hotspot: \u201cSouth Bank has followed the trend in brownfield
\nregeneration. Former industrial buildings have been put to new uses, from the Tate Modern art
\ngallery in the Bankside Power Station, to the Harvey Nichols restaurant in the Oxo Tower, to
\nBorough Market adding a delicatessen market at the weekends. High quality offices have been developed in recent years, and new transport infrastructure built, which has opened up the
\nmarket to businesses seeking new headquarters buildings.\u201d<\/p>\n

A heatmap of Hubble\u2019s search data which shows London tech companies are migrating south of<\/p>\n

river is here: https:\/\/datawrapper.dwcdn.net\/xi7xw\/1\/<\/a><\/p>\n

This table shows the which areas are most popular for startups\/SMEs searching for office space\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0April 2017\u00a0 \u00a0 \u00a0 –\u00a0 \u00a0 \u00a0 April 2018<\/p>\n

London Bridge\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a03.7%\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 29.0%
\nShoreditch\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 14.9%\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a026.9%
\nSoho\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a045.2%\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a023.5%
\nSouthbank\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a03.7%\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 8.5%
\nWest London\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a05.6%\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a02.7%
\nClerkenwell\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 26.7%\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 2.0%
\nCity of London\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a00.20%\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 1.0%
\nOther\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a00.00%\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 6.40%<\/p>\n

Notes to editor:
\n[1] This data was across 340,970 total searches on the Hubble platform from April 30th 2017 to April 30th 2018.http:\/\/www.knightfrank.co.uk\/blog\/2017\/08\/24\/londons-newest-commercial-hotspot-why-londons-south-bank-is-a<\/a><\/p>\n

About Hubble
\nHubble<\/a> (hubblehq.com) is the largest digital platform for helping large SMEs as well as growing startups rent office
\nspace without the use of a broker – with over 3,000 offices in London.
\nHubble\u2019s<\/a> mission is to help companies love where they work. We empower companies by using technology to reduce wasted time; data to reduce risk; and we fully align ourselves with them to get the best deal. We look after them from their first office to their last.<\/p>\n

Hubble was launched in 2014 and notable existing investors include Starwood Capital, Concrete VC, Seedcamp, Entrepreneur First, Spire Ventures (PiLabs), James Caan (Dragon\u2019s Den), Jackson Hull (student.com, Onefinestay, GoCompare), Christian Faes (LendInvest), Brad Altberger (GI Partners), Jonathan Galore (Wonga, Silverlake), Brett Akker (Streetcar \/ Zipcar, Lovespace) and Roualeyn Cummings Bruce (Jones Lang LaSalle).
\nHubble announced a \u00a31.2M funding round on 1st June 2017, which will be used to build the world\u2019s first digital commercial property advisor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hubble, the office and coworking space marketplace, today announces new data which shows startups and growing SMEs are leaving typical tech hotspots, Shoreditch and Soho, for south of the river. The data can be seen in a heatmap available for media here [not yet available. Hubble\u2019s search data shows London Bridge (29% of all searches) […]<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"content-type":"","inline_featured_image":false},"categories":[82,186,170],"tags":[],"acf":[],"_links":{"self":[{"href":"http:\/\/gcuclegacysite.wpengine.com\/wp-json\/wp\/v2\/posts\/7638"}],"collection":[{"href":"http:\/\/gcuclegacysite.wpengine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/gcuclegacysite.wpengine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/gcuclegacysite.wpengine.com\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"http:\/\/gcuclegacysite.wpengine.com\/wp-json\/wp\/v2\/comments?post=7638"}],"version-history":[{"count":0,"href":"http:\/\/gcuclegacysite.wpengine.com\/wp-json\/wp\/v2\/posts\/7638\/revisions"}],"wp:attachment":[{"href":"http:\/\/gcuclegacysite.wpengine.com\/wp-json\/wp\/v2\/media?parent=7638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/gcuclegacysite.wpengine.com\/wp-json\/wp\/v2\/categories?post=7638"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/gcuclegacysite.wpengine.com\/wp-json\/wp\/v2\/tags?post=7638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}