Colby Gaines is an executive producer and founder of Back Roads Entertainment, a New York and Austin-based content creator specializing in comedy and lifestyle programming, and Co-Founder of the groundbreaking GreenlightGO, an Airbnb-like platform for production.
Since establishing Back Roads Entertainment in 2011, Gaines has created, sold and produced over 30 series, specials and pilots including 50 Central (BET) starring music icon, actor and entrepreneur 50 Cent, Big Bad BBQ Brawl (Cooking), Joking Off (MTV), Lake Life (DIY) and Culinary Beats (Yahoo) among many more.
Previously, he was the co-founder and owner of Leftfield Pictures, a production company best known for juggernaut hits such as Pawn Stars (History), American Restoration (History) and the Oddities franchise (Discovery).
A veteran with over 20 years of production experience, Gaines had a front seat to the fundamental shifts in the television/film production business; shifts that are changing the game for networks and production companies. With the “hurry up and wait” dynamic of the business, many top-tier production spaces often find themselves with vacant space. Recognizing that this uncapped space resource could be an additional source of income while also reducing the strain on budget for creators, Gaines founded GreenlightGO.
GreenlightGO was created in order to solve these problems by matching network and producer needs with underutilized production resources in New York, Los Angeles, London and rapidly expanding to more cities. The bespoke approach offers a white-glove solution, ensuring that each project is realized with ease, while putting more green on the screen.