Following a successful frontline management career in retail, George transitioned into Software Sales in marketing and advertising, working to align sales and marketing teams under the “go to market” (G2M) function with marketing automation solutions.
Fascinated by the alignment of these two teams towards a greater goal, George began working towards aligning Operations and Finance in a similar manner, educating leaders on the need for a “Resource to Revenue” (R2R) function that drives better spend efficiencies and capital deployment.
Joining Order in April, George brings years of experience in solutions consulting and strategic planning to the Account Executives team. He is attending GCUC to gain insight into co-working operations and finance, a core vertical for Order.
In a world where buying challenges are stacked against small businesses, Order’s co-working clients are able to maximize their strategic sourcing initiatives throughout the entire purchase to pay funnel, allowing them to allocate capital most efficiently, especially during tough economic conditions.