Agenda

  • May 17th

    Fundamentals of Flex


    Fundamentals of flex is a one day crash course designed to give attendees the foundation they will need to operate a flex space with a thriving community.

    • 8:00

      Doors open

      Snag your badge, grab a cup of coffee and get set for a crash course on coworking and the flexible workspace industry.

    • 9:00

      Welcome to GCUC

      It’s GCUC time. Join us as we set the stage for the day. Whether you are already a landlord or developer with space, or an entrepreneur looking for your next move, GCUC is designed to give you the solid foundation you will need to operate a flexspace with a thriving community. The pandemic accelerated the inevitable timeline of companies’ work from anywhere policies and the need for flexspace is skyrocketing. Now, the choice of workstation within the workplace structure is in the hands of the employee. Research shows they favor flexibility.

      Speaker(s)

    • 9:15

      Building and Marketing your Brand

      How do you differentiate your business and space from all of the rest? We will teach you. The objective of this session is for you to understand of what not only sets your business apart from the rest, but how to market and sell that. Attendees will walk away with an understanding of how to create a highly-engaged and loyal customer base by harnessing the power of a strong mission and how this sets up your brand for growth.

      Speaker(s)

    • 10:15

      Break

      Grab a beverage and check out our amazing partners. If you need to get some work done, drop into the Vari lounge.

    • 10:45

      Real Estate and Financing

      The industry is evolving and so are the financing methods. Before you enter the space you need to get a good grasp on all of your options. Do you bootstrap, partner, buy outright, take investment or other creative options? Once you have that down, your proforma has to work. The objective of this session is for you to walk away knowing your options and feeling confident in creating a financial model that will not only work for you but show you the path to profitability

      Speaker(s)

    • 11:45

      Lunch

      Grab a plate and make a friend. Here at GCUC we believe in long lunches because some of the best connections are made when you break bread with one another, as a community.

    • 12:45

      Behind the Scenes of the Largest Coworking Franchise

      The teams behind Venture X and Office Evolution have merged to create Coworks, the Largest Coworking Franchise in the industry.

    • 1:00

      Space Design in 2022

      Hate to say it, but it’s not just about the community. Community thrives in a well designed and activated space. The difference between a well designed and activated space and just another space that looks good is make or break. It’s not all spec suites and it most certainly is not all open workspace.

      The objective of this session is for you to understand how flexible/coworking space design is different from just designing a space that looks good. You will have a new understanding of the importance of wellness, why you need to invest in it and how you can monetize it. You will understand some of the new trends and practices coming your way and which ones you can put aside.

      Speaker(s)

    • 2:00

      Hospitality and Community Building

      Member engagement and satisfaction is critical to your success as a flexspace owner. You will leave with an understanding of how the community aspect of coworking and flexspace sets it apart from traditional real estate offerings.

      The objective of this session is for you to understand the “secret sauce” of coworking. You will understand what it takes to build community. You will learn why you need to invest in things like events, services and training that will activate the space, community and eventually your bottom line. This course hits the big four: hospitality, amenities and services, community and, lastly, people vs. space.

      Here at GCUC, not only will we teach you to build it, we will immerse you in ours. How’s that for a real time demo?

      Speaker(s)

    • 3:00

      Break

      Grab a beverage and check out our amazing partners.

    • 3:30

      Operations & the Technology Behind It

      Unless you are an IT guru, technology can be overwhelming and difficult to navigate (SO MANY OPTIONS). The business is complex and so are the systems to run it. Let’s talk about where to invest and where to tread lightly.

      The objective of this session is for you to leave with a clear understanding of the product roadmap for flexible space. You will have a good understanding on where to invest and how to pick the right technology for your business. We will also cover the pitfalls, gotchas and areas we wish we would have had guidance on when building out our own spaces. This is an in depth one. We will discuss software, hardware, maintenance, security, monitoring, documentation, planning, wifi strength and more. Come prepared to take notes (and adjust your tech budget).

      Speaker(s)

    • 4:30

      Ask Us Anything

      We know we threw a whole lot of information at you and you probably have some questions (or at least you should). Write them down and get ready to ask some industry experts.

      Speaker(s)

      • All Speakers from the day
    • 5:30

      Piloto Mail Happy Hour

      Stick around for drinks and fun courtesy of our partners at Pioneer Collective and Piloto Mail.

      Location: The Pioneer Collective

      92 Lenora St, Seattle, WA 98121

      *Happy hour for GCUC ticket holders only. Must have your badge or proof of registration for entry.

  • May 17th

    Masterminds


    Mastermind sessions are geared to the industry veterans. If you are within a year of opening a space, Fundamentals of flex is better suited for you.

    • 8:00

      Doors open

      Come on in! Grab your badge, check in and get to connecting.

    • 9:00

      Welcome to GCUC

    • 9:15

      Storytelling is Your Superpower: Using Stories to Differentiate Your Brand

      It’s no longer news that you’re a coworking space; or that you have fabulous meeting rooms; or that you have events and locally-roasted coffee. Every coworking space in the world has those things. So how do you differentiate? With stories that showcase your vision, your members, your town and your community. There’s no marketing tool more powerful than a story that connects.

      Speaker(s)

    • 10:15

      Break

      Grab a beverage and check out our amazing partners.

    • 10:45

      How to scale your Google business profile and Ads campaigns

      Businesses who actively manage and optimize their Google Business Profile and Google Ads campaigns will dominate the competition in 2022 and beyond. In this session you will learn how to take advantage of this incredible, low cost, high converting marketing channel at scale. Whether you have 1 location, dozens, hundreds or thousands, you will walk away with a better understanding of how to unify and scale your local search strategy.

      Speaker(s)

    • 11:45

      Lunch

      Grab a plate and make a friend. Here at GCUC we believe in long lunches because some of the best connections are made when you break bread with one another, as a community.

    • 12:45

      Surprise

    • 1:00

      Freedom from Square Feet!

      Launch, Scale and Retain Virtual Office Memberships to Grow your Revenue

      In this master class you will learn from Virtual Office expert Sofia Stolberg how she was able to scale her Virtual Office memberships to the point where they accounted for more than one third of the revenue at her coworking spaces. This interactive workshop will prepare you to launch or rethink your existing Virtual Office offerings, scale your Virtual Office Memberships and retain Virtual clients for the long-run. Don’t miss this opportunity if you’d like to diversify your income streams and grow your business beyond the square footage cap on your revenue!

      Speaker(s)

    • 2:00

      Is your tech stack working for or against you?

      Join us for an interactive discussion on the Tech Stack brought to you by LEXC. We’ve got operators breaking down how they run their business. We’re talking hardware, software, CRM’s and more!

      Speaker(s)

    • 3:00

      Break

      Grab a beverage and check out our amazing partners.

    • 3:30

      Preparing, Pitching, and Structuring a Management Agreement

      Mirroring the hospitality industry, management agreements and other asset light deal structures are slowly becoming a sought after deal structure for both landlords and operators. In this session, you’ll receive a brief history of the management agreement, the reasons it’s picking up momentum, along with the many different ways you can structure an agreement. We’ll also walk through the various tactics that can be deployed to get a landlord across the goal line of signing a deal and committing to front 100% of the capital contribution. There’s also a good chance Nick will share his secrets to growing the coolest mustache in the industry, don’t miss out!

      Speaker(s)

      • Nick Clark Founder & President, Common Desk a WeWork Company
    • 4:30

      Final Thoughts

      Rapid fire wrap-up for the day. If you have questions, now’s the time to bust them out.

      Speaker(s)

    • 5:30

      Piloto Mail Happy Hour

      Stick around for drinks and fun courtesy of our partners at Pioneer Collective and Piloto Mail.

      Location: 92 Lenora St, Seattle, WA 98121

      *Happy hour for GCUC ticket holders only. Must have your badge or proof of registration for entry.

  • May 18th

    GCUC Main Stage


    Main stage day. Full of GCUC Content.

    • 8:00

      Doors open for check in & hugs

      Snag your badge, grab a cup of coffee and meet our awesome partners.

    • 9:30

      Welcome to GCUC

      The last 18 months have been anything but normal. But the pandemic normalized working from anywhere and pushed companies of all sizes to adopt remote policies. Now the need for flexspace is off the charts and decisions about where to work are in the hands of employees—and research shows they favor flexibility. As we move through the late stages of pandemic, we glimpse into the future: What will business look like in 1, 5, 10 years? The Future is Flex.

      Speaker(s)

    • 9:35

      Happiness Is a Metric

      Remember the survey GCUC put out last year with Know Research?

      The results are in and they may surprise you.

      Speaker(s)

    • 9:45

      The Flip Side of Innovation

      This session will review how innovation isn’t sequestered to just the R&D divisions of the company, as it is a requirement for all leaders of an organization. Innovation by its very nature pushes up against the status quo and this session will explore how to unlock the innovation potential in your organization, even when it gets uncomfortable.

      Speaker(s)

    • 10:15

      The War on Talent: Hiring and Retention

      The war for talent has changed hiring practices across the globe. It has become increasingly more difficult to not only recruit but retain top employees. We will explore the latest hiring trends and incentives we are seeing sweep the industry. If you are looking to expand your team in the future, this one is for you.

      Speaker(s)

    • 11:00

      Break

      It’s time to refuel. Grab a beverage, check out our partners and expand your community. If you need to get some work done, drop into the Vari Lounge.

    • 11:30

      The Rise of Lifestyle Cities

      Employees have gained a new voice. While businesses still try to understand what their workplace future looks like, employees are making their preference clear by voting with their feet. The flexible workspace sector has been there to answer growing demand in high growth markets so far, but supply is quickly drying up. What opportunities exist for further growth and will Lifestyle Cities continue to be a good bet

      Speaker(s)

      • James Rankin Head of Research and Insight, The Instant Group
    • 12:30

      Lunch

      Grab a plate and make a friend. Here at GCUC we believe in long lunches because some of the best connections are made when you break bread with one another, as a community.

    • 2:00

      What Aggregator Data Can Tell You About Your Space Utilization

      The hybrid work model has emerged as the most desirable way forward for companies, as both employees and managers want the flexibility to choose where they work at least 1-2 days per week. With an influx of employees now utilizing shared workspaces, you need to know what these teams look for when choosing workspaces, how to navigate their sales process and get to their decision makers, what their booking patterns are and, most importantly, how to prepare for and attract hybrid teams to your workspace.

      Speaker(s)

    • 2:45

      Break

      It’s time to refuel. Grab a beverage, check out our partners and expand your community.

    • 3:15

      The Future "Office"

      How do you make sure your brand is inclusive, wellness focused, sustainability minded, profitable and well respected by the end user? Building the workspace of tomorrow can be daunting. In this fireside chat we have Industrious sharing a unique spin and chatting with a long-standing international operator Convene about how to bring value while ticking all the boxes and more.

      Speaker(s)

    • 3:45

      Designing for a new world

      Bond Collective is known for their innovative design and hospitality. The creative powerhouses behind the brand, Director of Design, Elide Rathborne and Creative Director, Thomas Gibbons will share their experience and explain the evolution of design at Bond Collective. They will touch on how design can inform hospitality and guide the experience. They will also explore how with a world forever changed, Bond is thinking about the future of design, incorporating health and wellness paired with a focus on anticipating the needs of next generation members. This is not to be missed.

      Speaker(s)

    • 4:15

      Break

      It’s time to refuel. Grab a beverage, check out our partners and expand your community.

    • 4:30

      Diversification of your Product Mix

      Yesterdays amenities are todays standards. Office space, meeting rooms, podcast rooms and phone booths are simply not enough. Post pandemic we have choice and we are looking for space where we can connect and address our mental health. We want easy access to food and beverage, we want to be inspired and maybe we even want access to a private club. Let’s talk about how some of the best operators are looking at their product mix now, and in the future. 

      Speaker(s)

    • 5:15

      Wrap Up

      Rapid fire wrap up for the day. If you have questions, nows the time to bust them out.

      Speaker(s)

    • 8:00-10PM

      A Vari GCUC Party

      Join us for the VARI GCUC Party and happy happy hour courtesy of our friends over at Vari.

      VENUE: The Collective Seattle 400 Dexter Ave N, Seattle, WA 98109

      *you must have your badge to enter

  • May 19th

    Day Three


    Sessions, tours, demos and more: All around spaces & locations in Seattle.

    • 9:20

      Choose Your Own Adventure

      Topic – More than Dollars: The Audacity of the Non-Urban Boom – SIGN UP REQUIRED –

      Venue: Vibe Coworks: 19225 8th Ave NE, Suite 201, Poulsbo, WA 98370. 

      The pandemic has forever broken the link between employees and their big city HQs, spurring tens of thousands of people to pack up house and home and head for non-urban communities. Join Alanna Imbach, Founder and CEO at Vibe Coworks, as she dives into how this change is having a transformational impact on the communities they now call home, and spotlighting the key role of coworking spaces in these areas, which is often fundamentally different than the role played by urban center counterparts.

      Amber Sallay, Community Leader of Vibe Coworks, will meet you at the ticketing area of the Seattle Bainbridge Ferry Terminal, 801 Alaskan Way.

      9:35 – Depart Seattle on Ferry to Bainbridge*
      10:40 – Tour of Vibe Coworks & Session
      12:30 – Take yourself to lunch. Grab a group of your new friends or head out solo – check out the local flare.
      2:15 – Depart Vibe Coworks to Ferry
      2:55 – Depart Bainbridge on Ferry to Seattle
      3:30 – Arrive back in Seattle

      *Attendees would need to be at Seattle dock with tix in hand at 9:20. Walk on ferry tickets are $9.25 and can be purchased online in advance. Tickets are needed only Westbound (i.e. Seattle –> Bainbridge); no tickets are needed for the return to Seattle.

    • 10:00

      Choose Your Own Adventure

      Option 1 – Stop Leaving Money on the Table: Sales Tactics You Need to be Using
      Join Liz and Stormy as they walk you through tried and true methods, tips and tactics to increase your sales and conversion rates. You will go home with systems you can implement immediately.


      Venue: ThinkSpace: 1700 Westlake Ave N, Suite 200, Seattle, WA 98109. 

      10:45 – Tour of Thinkspace

      Option 2 – Self guided tours
      Venue: Many

      There are multiple spaces with different windows you can drop in. This is completely at your pace. Don’t forget to wear your GCUC Badge!

      9:30 – Noon: Knack: 2132 3rd Ave, Seattle, WA 98121

      10:00 – 12:00: Premier: 1700 7th Ave Suite 2100, Seattle, WA 98101

      10:30 – 2:00: Expansive Workspace Pioneer Square: 600 1st Ave, Seattle, WA 98104

    • 11:30

      Choose Your Own Adventure

      Option 1ESGs and Sustainable Coworking
      Sustainability isn’t just a buzzword, it’s the new standard in business. It’s important to your customers, your employees, and your bottom line. Nate Heasley, Executive Director at All Good Work Foundation, will cover the topics of “Environmental, Social, and Governance” sustainability, why they matter, and how you can make your space sustainable and use that to your advantage in a competitive business environment.

      Venue: The Pioneer Collective Annex – 2107 Elliott Court, Suite 202

      12:15 – Tour of The Pioneer Collective

      Option 2 – Self Guided Tours
      Venue: Many

      There are multiple spaces with different windows you can drop in. This is completely at your pace. Don’t forget to wear your GCUC Badge!

      9:30 – Noon: Knack: 2132 3rd Ave, Seattle, WA 98121

      10:00 – 12:00: Premier: 1700 7th Ave Suite 2100, Seattle, WA 98101

      10:30 – 2:00: Expansive Workspace Pioneer Square: 600 1st Ave, Seattle, WA 98104

    • 12:30

      Take yourself to lunch

      Grab one of your new friends and check out the local flare. There are so many small businesses that offer amazing service and tasty treats. Show them your support.

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