As Convene’s CMO, Larisa uses a customer-centered approach that fuses data with compelling storytelling to design marketing strategies that drive scalable growth.
Prior to Convene, Larisa was CMO of Optoro – named as one of Forbes’ next “Billion Dollar Startups” – and was named as one of WWD’s “Women Leaders in Business” during her tenure.
As a marketing and technology executive with over 20 years experience, has led marketing in companies ranging from venture-funded startups to Fortune 500 companies in both B2B and D2C – including Best Buy, Zumba Fitness, TheFind (acquired by Facebook) and Buy.com (acquired by Rakuten).
Larisa holds a B.A. from the University of California, Los Angeles, where she graduated cum laude.