With her in-depth qualitative expertise, Casey helps teams uncover opportunities through consumer insight and empathy, turning insights into actionable recommendations.
Her work has touched a wide variety of industries including retail, higher education, financial services, QSRs, healthcare and much more. She has worked with major CPG brands as well as small start ups.
Casey has experience in traditional focus groups, shop alongs and store intercepts as well as hybrid approaches using both qualitative and quantitative research or online and in-person work.