Convene, the meeting and event venue operator behind the Fast Company Innovation Festival, has launched a new parent company called Convene Hospitality Group. The new entity will oversee its existing brands, including etc.venues in the UK, as well as a fresh brand focused on immersive activations such as gala dinners and fashion shows. With this structure, Convene aims to simplify the event planning process by tailoring spaces to specific types of gatherings. CEO Ryan Simonetti explained that the strategy is to build distinct brands around different event formats, giving clients confidence that they are booking the right space for their needs.