COWORKING PODCAST 172
Roger Bruce, CEO of Workspace Geek
What happens when AI gets smarter, automation gets faster, and human connection becomes more valuable?
In this episode of the GCUC Podcast, Liz sits down with Roger Bruce, CEO of Morningstar Software, the company behind Workspace Geek, to talk about the future of coworking, what operators can learn from decades of running business centers, and how technology can actually create more space for people.
Roger shares his fresh perspective on the coworking industry, why operators may be leaving revenue opportunities on the table, and how better data and AI can help them make more proactive decisions. They also dig into where AI is genuinely useful, where it’s mostly hype, and why operators should be preparing for AI to become another channel for bookings and sales.
But perhaps the biggest takeaway? Technology shouldn’t replace the human side of coworking. It should make more room for it.
Roger and Liz talk about why community, connection, and real human interaction may become even more important as AI becomes part of everyday life. Plus, Roger opens up about taking over a company with nearly 30 years of history and the one thing he’s currently trying to unlearn: doing too much and learning to slow down.
If you’re a coworking operator thinking about technology, AI, revenue, and the future of your business, this conversation is worth a listen.
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