Yves is a business and brand strategist with over 20 years of track record in advising senior management, board of directors, and family-owned business leaders in Asia-Pacific.
On a mission to future-proof companies, products and services and to build tomorrow’s go-to businesses, Yves deploys a road-tested expertise spanning business transformation, branding, business model innovation, product and services innovation, customer experience, loyalty strategy, employee and investors communications, marketing, and sales strategies.
Building on his competitive DNA acquired though a professional rugby career in France, Yves developed a rare combination of humility and will, an invaluable asset in driving successful change and cultivating high-performance teams for clients and Spectra.
Expertise: Consumers insights & analytics, design thinking, innovation, youth marketing, growth strategy, Proptech and AI.
Industry experience: Consumer Goods, Financial services, Hotels & F&B, Commercial real estate, Residential & Co-living, Airlines & airports, Startups
Client experience: Blackstone, Cathay Pacific, Hong Kong Land, Swire, Emirates, Estee Lauder, Marriott , Peroni, Dyson, HSBC, KEF, Moet Hennessy, Four Seasons, New World Development