I asked ChatGPT to revisit the 2025 Megatrends report and rate my performance. It issued an Overall Accuracy Score of 9.5 out of 10. According to ChatGPT, the assessment was clear: the projections did not just identify trends, they identified the underlying forces shaping them.
The strongest hits included AI transformation, hospitality dominance, corporate demand surge, nomenclature confusion, the shape of the real estate reckoning, delayed consolidation, WeWork’s stabilization, and the resurgence of niche coworking.
Yes, WeWork posted six months of positive EBITDA, but that milestone didn’t unleash the investment wave many expected. Instead, corporate demand quietly became the most potent and reliable force reshaping the sector.
2025 was a revealing year for coworking. Many of the early signals unfolded exactly as predicted. AI moved from novelty to necessity. Hospitality emerged as the performance driver of successful operators. Corporate demand grew, and the desire for customized environments exploded. Niche communities matured. Hybrid found its rhythm. Real estate faltered dramatically, creating vast new opportunities for coworking, and the real winners are the operators who led with care, experience, and intuition.
But the year did not end with tidy conclusions. The industry’s nomenclature problem persisted with no unified identity. Coworking remained the word people trusted, yet some operators, corporations, and landlords still hesitated to fully embrace it. Confusion lingered. And another tension surfaced: the real competition isn’t another operator, it’s home. Going into the office is now a luxury, not a necessity. Work gets done from home just fine. The essential question for operators is this: What makes your space better than home emotionally, socially, and creatively?
2025 also brought an unusual media pattern. When WeWork was collapsing, the press was relentless. Now that the company has achieved stability and profitability, the coverage is muted. This silence matters. Operators still find themselves forced to explain in funding conversations that WeWork’s past is not the story of the entire industry. The reality that WeWork’s EBITDA-positive status signals a maturing, investable sector simply hasn’t reached funding circles with strength.
The year closed with a sense that something bigger was forming beneath the surface. A new wave is gathering strength.
Now we enter 2026, a year that asks us to think with foresight and act with intention.
Hybrid fatigue has reached its limit. People want to feel something again. They want to belong, to be seen, and to work in environments that restore rather than deplete. The coffee line becomes a moment for conversation. Shared meals become moments of meaning. The spaces that will thrive are those that create energy that cannot be replicated on a screen. We reconnect by design.
Gen Z now shapes workplace expectations more than any other demographic. They want authenticity, psychological safety, diversity, emotional intelligence, and wellness that works. They want environments that support both mental and physical health. They do not separate work and life. They integrate them. They want purpose. A desk and wifi are no longer enough.
Hospitality is not a department. It is a culture. It is a performance metric. Operators who invest in emotional intelligence, thoughtful service, and intuitive experience will continue to outperform. Care becomes an advantage. Experience becomes the brand. And in a world where home is the primary competitor, hospitality is the differentiator.
AI no longer announces itself. It quietly personalizes the member journey, anticipates needs, and stabilizes operations. It frees teams to focus on imagination, relationship building, creativity, and community. Technology finally enhances humanity rather than competing with it.
Vacancy remains high. Entire districts sit underutilized. At the same time, demand for human-centered space grows. This contrast creates an extraordinary opportunity. Buildings are being reborn as coworking hubs, wellness facilities, childcare anchors, civic centers, and cultural playgrounds. Real estate becomes raw material for reinvention. Coworking becomes the catalyst.
Hybrid is no longer chaotic. It is rhythmic and intentional. Teams choose when to meet in person for reasons that matter, such as focus, connection, and innovation weeks. Coworking becomes the gravitational center of these rituals. Culture is rebuilt with purpose, not proximity.
Wellness shifts from an amenity to a biological design standard. Members want environments that support circadian rhythm, reduce nervous system overload, nourish mental clarity, and reinforce metabolic health. The workplace becomes somatic and human-centered rather than mechanical and productivity-driven.
A new leadership model is emerging. Empathy, emotional literacy, and relational intelligence rise to the forefront. Women founders and leaders increasingly shape the voice, values, and direction of the industry. Strength becomes the ability to elevate others. The industry grows more emotionally intelligent and more effective.
Neighborhood hubs return as essential infrastructure. People want to live, work, belong, and access daily life within walking distance. The fifteen-minute city becomes reality. Coworking spaces evolve into anchors of work, wellness, childcare, culture, and connection. Suburbs and small towns experience renewed vitality driven by flexible work and community-centered design.
WeWork is financially stable again, but at a cultural cost. Instead of reclaiming its identity through bold reinvention, the company has moved toward predictability and efficiency. The board is all male. Cultural training is outsourced. The company is capable but conventional. And strangely, the media has gone silent. This forces operators to correct outdated narratives when meeting with investors who still associate coworking risk with WeWork’s past. In 2026, the industry stops looking to WeWork for vision and sees it as one player in a much broader ecosystem.
The defining competition in coworking is happening in the data layer. Occupancy, pricing intelligence, member behavior, and demand forecasting will determine who shapes the future. Operators who control or participate in transparent data ecosystems will attract capital, credibility, and opportunity. WIN in the UK provides a compelling blueprint for what is ahead. This is the beginning of the intelligence era of coworking.
A growing segment of the coworking market is being reshaped by elevated club concepts that blend workspace, social connection, hospitality, and holistic wellness. Brands like X and Y are redefining what it means to belong to a workspace by offering beautifully designed clubhouses that feel more like lifestyle destinations than offices. Members are seeking environments that support both productivity and personal wellbeing, and these next level spaces deliver exactly that.
Cold plunges, red light therapy, guided breathwork, recovery pods, body scans, and infrared saunas are becoming standard offerings in a new wave of wellness-forward coworking. These amenities are not afterthoughts. They are core to the member experience and directly linked to how people manage stress, creativity, energy, and focus.
When paired with thoughtfully curated food service, coffee programs, and social spaces, the result is a work environment that feeds the entire human, not only their output.
This shift reflects a more profound truth about the future of work. People want spaces that help them feel better, think better, and live better. Coworking brands that embrace this evolution are positioned to attract a highly discerning audience that values both community and self-care. The line between workplace, wellness center, and private club is blurring, creating a new category of premium coworking that prioritizes experience and transformation.
Cities and regions are rediscovering that coworking is economic infrastructure. It supports entrepreneurship, attracts remote talent, strengthens commercial corridors, and stabilizes volatile markets. Incentives return. Partnerships expand. Coworking becomes a civic strategy again.
Many early operators carry debt from legacy leases and outdated models. Newer, well-capitalized entrants see opportunities to acquire and modernize. Roll-ups begin, regional networks expand, and a new generation of operators emerges, with hospitality, wellness, and AI woven into their core. This is the next consolidation cycle.
A growing share of teams and members identify as neurodiverse, including autistic, ADHD, dyslexic, highly sensitive, or otherwise nontraditional cognitively. These individuals bring extraordinary creativity and insight, yet they often experience workplaces differently. Coworking must evolve with sensory zones, clear communication styles, flexible work rhythms, and environments that reduce cognitive load.
But there is a second challenge. Younger staff already managing DEI expectations, mental health considerations, and elevated emotional labor are now expected to support neurodiverse members without training. The question becomes: how do we equip them without overwhelming them? The answer will require micro trainings, environmental standards, clear behavioral protocols, and leadership models rooted in psychological safety. The goal is a community where neurodivergent individuals can thrive and staff feel supported and prepared. Safety and trust must exist for everyone.
All forces converge. Corporate demand for customized space accelerates. Real estate undergoes structural decline. Landlords enter flex at unprecedented speed. Younger generations demand meaning and wellness. Economic development resurges. Acquisitions increase. AI stabilizes operations. Hospitality becomes the standard.
Together, these forces create the most significant expansion moment in coworking’s history. Bigger than the last wave. More stable. More human. More necessary. Analysts once predicted coworking might reach 30 percent of the office market. That estimate now seems extremely conservative. The actual number may approach 70 percent.
In 2026, we enter the era of intentional work. We design the environments that shape ourhealth, our community, our creativity, and our sense of possibility. The wave is rising. It is time to paddle in.
If you are reading this, join us at GCUC in New York City this Spring where we explore every one of these trends together. You will leave with fresh ideas, new connections, inspired products, and a clearer vision for the future of coworking. It is where the industry comes to learn, evolve, and lead what comes next. You’re invited: na.gcuc.co