Designing for member re-entry

Themed quarterly programing to help you streamline and grow your business.

As we enter 2021, people are ready to return to “the office” but for many the office is gone. Coworking and flexspace is the wave of the future as the choice of workplace location turns to the employee.

This five part regional series is designed to walk you through processes to acquire members, grow your community and boost sales.

We will discuss:

  • Acquisition campaigns (for members who have left your space)
  • Re-engaging former leads
  • Attracting the new WFH (work from home) crowd
  • Positioning your space to be a contender for corporate clients looking to place remote workforces
  • Connecting and engaging with your local community
  • Setting yourself up for success and harnessing the opportunities that are headed your way

At the end of the quarter we will bring the industry together to host a global roundtable on reentry best practices.

January 12, 2021

This event is geared specifically to the US market and our speakers will reflect that. For a global perspective, please join us in March.

10:30 am CST

Welcome

Welcome to GCUC. Join us as we set the stage and get some house keeping out of the way.

Liz Elam - GCUC
10:35 am CST

GCUC Places

This isn't just your everyday info session... this is big. Join us for an announcement and giveaway you wont find anywhere else. Details coming soon.

10:40 am CST

Member Acquisition During Reentry

We will discuss these and more...
- How can create campaigns to not only invite your members back but acquire new ones?
- Where should you be spending your time and money?
- How are you connecting and networking with members?
- How can you set yourself apart in this new market?
- What are corporations looking for?
- How can you engage your community?
- How can we not waste a crisis but instead harness an huge opportunity for growth in 2021?   

KC Cox - VP of Marketing, Liquidspace Megan Kaye Marti - Head of Marketing, Common Desk James Chapman - Founder, Plain Sight Liz Elam (moderator) - Founder, GCUC
11:20 am CST

Q&A

Hope you were taking notes. Now is the time to get your burning questions answered.

Event Speakers

James Chapman

CEO of Plain Sight

James Chapman is the Founder and CEO of Plain Sight – a social networking platform for connecting with like-minded people in virtual and physical spaces. Prior to starting Plain Sight, he started and ran Detroit Demo Day which has provided nearly $4 million in funding to small businesses throughout the city; the majority of which have been minority and woman-owned. He also ran a workspace in his hometown of Chattanooga from 6pm – midnight for side-hustlers that work full-time during the day.

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Photo of KC Cox

KC Cox

VP of Marketing, LiquidSpace

KC Cox, VP of Marketing, LiquidSpace. KC has helped dozens of technology-centric organizations design and execute scalable, growth marketing programs. KC has 20+ years of experience working with growth-minded companies from start-ups to global enterprises, helping these companies challenge the status quo and dominate their prospective markets. She joined LiquidSpace in early 2020 where she has been working to help launch LiquidSpace Enterprise and LiquidSpace PRO.

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Photo of Megan Kaye Marti

Megan Kaye Marti

Head of Marketing, Common Desk

Megan Kaye graduated from Mississippi College with a B.A. in Public Relations and a minor in Graphic Design. Driven by a love for storytelling, Megan Kaye acquired skills in multiple communications disciplines–from professional photography and logo design to brand communication through physical and digital platforms. Shortly after graduation, Megan Kaye moved to Dallas and joined the early Common Desk staff as an Administrative Assistant. After spending a few strategic months learning the Common Desk brand and culture, Megan Kaye transitioned into a Marketing Coordinator role, becoming Common Desk’s first dedicated corporate employee. Megan Kaye’s role has continued to evolve with the company’s rapid growth. She now serves as Common Desk’s Head of Marketing, overseeing all of the brand’s marketing endeavors, while continually working to tell its unique story.

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Liz Elam

GCUC Executive Producer

A leader of the global coworking movement, Liz Elam blends a spirit of collaboration and innovation with an unwavering commitment to excellence and pushing boundaries.

Founder of the largest coworking conference in the world, Elam has grown the Global Coworking Unconference Community (GCUC) from inception to a cross-cultural go-to for the workspace industry in the U.S., South America, China, Canada, the UK, Australia and beyond.

Elam unapologetically pushes the coworking movement to adopt sound business practices and think bigger about the vision and impact individual operators and workspace brands can make. Her work to dismantle the loneliness epidemic through coworking and community-building resonates with space operators and members, alike.

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Thank You!

January 27, 2021

This content was specially curated for our community in the Asia Pacific region.

7:00 pm CST

Welcome

Welcome to GCUC! Just some quick housekeeping before we kick off the day.

Liz Elam - GCUC
7:05 pm CST

A word from our sponsor

More info coming soon.

7:10 pm CST

Rebuilding Spaces and Communities Post-Covid

With work-from-home policies and revenues dropping, coworking operators look at new and creative ways to rebuild. Some are doing better than before, giving hope to others. Join us to discuss how key players in the industry are innovating and adapting their marketing strategies to boost sales and increase profit.

Daan van Rossum - Chief Experience Officer, Dreamplex Grace Sai - Founder, Ravel Innovation Brad Krauskopf - Founder, Hub Australia Yvan Maillard - Chief Commercial Officer, The Great Room
7:50 pm CST

Q&A

Have your questions ready to go!

Event Speakers

Photo of Grace Sai

Grace Sai

Founder and CEO of Ravel Innovation

Founder and CEO, Ravel Innovation
Managing Partner, Found Ventures
Social Entrepreneur Pioneer
Skoll Scholar
Kauffman Fellow

Grace is the Founder and CEO of Ravel Innovation, a reputable co-working community of entrepreneurs and corporate innovators. She and her team are often pioneering ways to build innovation ecosystems bottom-up; growing entrepreneurs through curated communities, spaces, funding, mentoring and access to corporates.

More recently, Grace is a Kauffman Fellow and leads Ravel Innovation Corporate Innovation, a partner to corporates embarking on their innovation journeys. She is also a Managing Partner of Found. Ventures, a seed fund investing in early stage tech companies.

Regarded as a node of entrepreneurship ecosystem in Asia and speaks widely on that topic, she has been invited by the Prime Minister’s Offices in Singapore and Malaysia, Angela Merkel, Mayor Park, Prince Constantijn of the Netherlands, Hiroshi Mikitani of Rakuten, amongst others; to share her inputs. She is an Entrepreneur-in-Residence at INSEAD and a TEDx Singapore speaker. She was also the founder of Books for Hope, a social enterprise in childrens’ education in Indonesia, where she lived for 3 years.

Grace has been nominated as Gen T by Singapore Tatler (2018), Great Women of our Times by Women’s Weekly (2017), 40 Under 40 by Prestige Singapore (2014) and is a UN Women Entrepreneurship Day Ambassador.

She resides in Singapore and has an MBA from University of Oxford where she graduated with Distinction and was a Skoll Scholar (funded by Jeff Skoll, the co-founder of eBay). In 2017, she completed her second Masters in Coaching and Consulting for Change (Organizational Psychology) at INSEAD, also with a Distinction. Her thesis was on “A Rudimentary Framework on Startup-Driven Corporate Innovation using the Grounded Theory Methodology: A Psychodynamic Approach”. She speaks 6 languages.

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Brad Krauskopf

CEO of Hub Australia

Brad Krauskopf is the founder and CEO of Hub Australia which has grown to become Australia’s largest privately held flex workspace operator. Targeting the premium end of the market, Hub is known for its high levels of customer service, quality fit outs and a hospitality-inspired offering that helps customers grow their businesses by attracting and retaining talent. Hub is recognised as an employer of choice in the Great Places to Work rankings and has a long-standing commitment to sustainability and impact.

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Photo of Daan van Rossum

Daan van Rossum

Chief Experience Officer at Dreamplex

Daan van Rossum is the Chief Experience Officer at Dreamplex. In this role, he is responsible for researching, designing, and delivering the workplace of the future in Vietnam. And ensure it helps companies with their key challenge; to attract, engage and retain the best talent in the market.

Prior to joining Dreamplex, Daan ran a startup called Bright which followed a 9-year engagement with marketing firm Ogilvy, for which he worked as a Regional Strategy & Innovation Director across their Amsterdam, New York, Chicago, Singapore, and Ho Chi Minh City offices.

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Yvan Maillard

Yvan Maillard

Chief Commercial Officer at The Great Room

Yvan Maillard is Chief Commercial Officer at The Great Room, a flexible hospitality-inspired workspace operator launched in 2016 in Singapore. Prior to The Great Room, Yvan spent over 10 years working within both the flexible office and real estate industries, spearheading the opening of numerous business centres across Europe, the Middle East and Asia.

With a Master’s Degree in Management & International Affairs from ESC Pau Business School, Yvan has also held other key roles at FMCG giant Danone as Regional Sales Manager and Sales Manager at ManpowerGroup Professional.

“I believe that coworking challenges the corporate office status quo—not simply by taking down partitions and serving free coffees, but by delighting members with a warm and personalised service experience, inspiring interior design and fostering a multicultural environment.”

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Liz Elam

GCUC Executive Producer

A leader of the global coworking movement, Liz Elam blends a spirit of collaboration and innovation with an unwavering commitment to excellence and pushing boundaries.

Founder of the largest coworking conference in the world, Elam has grown the Global Coworking Unconference Community (GCUC) from inception to a cross-cultural go-to for the workspace industry in the U.S., South America, China, Canada, the UK, Australia and beyond.

Elam unapologetically pushes the coworking movement to adopt sound business practices and think bigger about the vision and impact individual operators and workspace brands can make. Her work to dismantle the loneliness epidemic through coworking and community-building resonates with space operators and members, alike.

Back To Agenda

Thank You!

February 8th, 2021

This content was created specifically for our community in Canada.

10:30 am CST

Welcome

Welcome to GCUC. Join us as we set the stage and get some house keeping out of the way.

Liz Elam - GCUC
10:35 am CST

Surprise activation

More details coming soon. Stand by.

10:40 am CST

Member acquisition during reentry

Come ready for a discussion around the following topics: 
- Acquisition campaigns (for members who have left your space)
- Re-engaging former leads 
- Attracting the new new members who are coming from the corporate office or their couches.
- Positioning your space to be a contender for clients looking to place remote workforces

Vanessa Thomas - Marketing Manager, IQ Offices Amanda Munday - Founder, The Workaround Tammy Zdunich - CEO, The Well Collaborative Gioia Mazzanti - Community Manager, The Downing Group
11:20 am CST

Q&A

Time to get your questions answered. Come ready. You are going to want to take notes.

Event Speakers

Photo of Amanda Munday

Amanda Munday

Founder & CEO at The Workaround

Amanda is a small business owner and CEO of The Workaround. Toronto’s first commercial workspace with childcare. The Workaround is consistently featured in ‘Top Coworking Spaces’ and “Most Innovative Companies” lists including #2 top coworking spaces in Toronto by BlogTO in 2019 and 2020.

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Photo of Gioia Mazzanti

Gioia Mazzanti

Community Manager at WorkCo & EtobiCo

Gioia joined The Downing Street Group in June 2019, opening their inaugural Coworking space, WorkCo, at the start of 2020. She is the Community Manager of the Downing Street Group neighbourhood EtobiCo. Gioia is responsible for managing the marketing strategies and implementation for WorkCo and the wider EtobiCo communities. With over a decade of experience in the hospitality and marketing industries, Gioia has great insight into what members want and need from their coworking spaces, and has the knowledge and skill to make these happen.

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Photo of Tammy Zdunich

Tammy Zdunich

Founder & CEO at The Well Collaborative

Hello! I am Tammy Zdunich, and I’ve been an entrepreneur for many (many) years. I began my journey as a self-taught photographer with the very successful start-up Boehmer Photography. I have been blessed to be featured in international, national and local magazines. I love to teach workshops focused on educating upcoming photographers, hence the start of Inner Illume, a Retreat & WKSP experience.

In 2018, my lifelong vision came to fruition when I opened The Well Collaborative, a membership based community advancing women through connection and growth. Currently I lead workshops, mentor women, facilitate events and manage a staff. I continue to run my photography company focused on creating content for female owned businesses.

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Vanessa Thomas - iQ offices - Headshot

Vanessa Thomas

Marketing Manager, iQ Offices

Vanessa heads the Marketing department at iQ Offices. She joined iQ in 2020 from Air Canada where she led and managed the B2B marketing strategy and rebrand of Air Canada’s Corporate products and programs. While newer to the coworking industry she brings over a decade of B2B Marketing expertise to her role. Vanessa brings a demonstrated track record of helping B2B companies create and use analysis driven content marketing strategies to turn prospects into buyers and convince customers to stay.

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Liz Elam

GCUC Executive Producer

A leader of the global coworking movement, Liz Elam blends a spirit of collaboration and innovation with an unwavering commitment to excellence and pushing boundaries.

Founder of the largest coworking conference in the world, Elam has grown the Global Coworking Unconference Community (GCUC) from inception to a cross-cultural go-to for the workspace industry in the U.S., South America, China, Canada, the UK, Australia and beyond.

Elam unapologetically pushes the coworking movement to adopt sound business practices and think bigger about the vision and impact individual operators and workspace brands can make. Her work to dismantle the loneliness epidemic through coworking and community-building resonates with space operators and members, alike.

Back To Agenda

Thank You!

February 23rd, 2021

This session was curated specially for our community in the UK.

8:00 am CST

Welcome to GCUC

Liz Elam - GCUC
8:05 am CST

A word from our sponsor

Stay tuned for more info!

8:10 am CST

Designing for member acquisition

They are going to be coming back in droves. Do you have systems in place to handle the new WFH (work from home) crowd?

Have you realigned your marketing tactics to target former members and leads?

What about making sure your space is well positioned (and protected) to receive the incoming wave of corporate clients?

Michael O'Brien - Founder, CitySpace Lucy Pugh - Head of Membership, Working From_ The Hoxton Emilie Lashmar - Creative Director, Platf9rm Niki Fuchs - Founder, The Office Space In Town (Moderator) Alex Latham - The Ministry
8:50 am CST

Q&A

Our speakers are ready to take audience questions. Make sure you come with yours in hand.

Event Speakers

Photo of Niki Fuchs

Niki Fuchs

Managing Director at Office Space in Town

Beginning her career journey as a receptionist at her mother’s own serviced office group, Niki Fuchs got to grips with the industry from an early age and her tireless motivation is the driving force behind her success. Niki now sits as the Managing Director of leading serviced office provider, Office Space in Town (OSiT), alongside her brother, Giles, the CEO. Niki loves the industry and the people who are part of it. She has, therefore, strived to make OSiT not just a place of work, but a community of likeminded and talented friends.

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Photo of Alex Latham

Alex Latham

Sales Director ‑ The Ministry

Alex has almost 10 years’ experience within the Flexible Workspace realm and possesses a real passion for the industry and for commercial property in general. Currently the Sales Director at The Ministry, a 50,000sqft converted warehouse in SE1 which has Culture, Experience and Amenity at the core of everything they do.

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Photo of Emilie Lashmar

Emilie Lashmar

Creative Director of PLATF9RM

Emilie is the Creative Director of PLATF9RM. Her love of people, inclusive approach to work and eye for design has meant that, wherever she goes, communities build around her. Emilie has extensive experience in building audiences from the ground up with both PLATF9RM and in her personal work. She has a vast knowledge and understanding of generating and establishing communities and how to nurture them.

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Photo of Michael O'Brien

Michael O'Brien

Founder of CitySpace

Michael specialises in unlocking potential revenues, and growing assets through strategic positioning, cutting edge solutions, developing strong operational efficiency and by creating brands that offer something different under the Monday Hospitality Group umbrella, his most recent creation is ‘CitySpace’ a brand designed to combine SLEEP, EAT & WORK all under one roof in a sophisticated boutique workspace with sleek and stylish hotel accommodation and relaxed community driven dining.

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Photo of Lucy Pugh

Lucy Pugh

Head of Memberships at Working From_ The Hoxton

An experienced sales professional specialising in Membership, with a background in gyms, members clubs and most recently coworking spaces. Skilled in the acquisition and retention of prospects and partnerships in both B2B and B2C companies.

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Liz Elam

GCUC Executive Producer

A leader of the global coworking movement, Liz Elam blends a spirit of collaboration and innovation with an unwavering commitment to excellence and pushing boundaries.

Founder of the largest coworking conference in the world, Elam has grown the Global Coworking Unconference Community (GCUC) from inception to a cross-cultural go-to for the workspace industry in the U.S., South America, China, Canada, the UK, Australia and beyond.

Elam unapologetically pushes the coworking movement to adopt sound business practices and think bigger about the vision and impact individual operators and workspace brands can make. Her work to dismantle the loneliness epidemic through coworking and community-building resonates with space operators and members, alike.

Back To Agenda

Thank You!

March 16th, 2021

This is where the international coworking and flexspace community meets.

10:30 am CST

Welcome to GCUC

Join us for a truly international perspective on member reentry as we close out Q1 of 2021.

Liz Elam - GCUC
10:35 am CST

A word from our sponsor

Stand by for more juicy details.

10:40 am CST

A global look at member reentry practices

After hosting conversations on this topic globally, we have brought together thought leaders to share their unique perspectives as it pertains to their geographic area.

11:20 am CST

Q&A

We know you have questions and our experts are here to help. Come ready and curious.

Event Speakers

Liz Elam

GCUC Executive Producer

A leader of the global coworking movement, Liz Elam blends a spirit of collaboration and innovation with an unwavering commitment to excellence and pushing boundaries.

Founder of the largest coworking conference in the world, Elam has grown the Global Coworking Unconference Community (GCUC) from inception to a cross-cultural go-to for the workspace industry in the U.S., South America, China, Canada, the UK, Australia and beyond.

Elam unapologetically pushes the coworking movement to adopt sound business practices and think bigger about the vision and impact individual operators and workspace brands can make. Her work to dismantle the loneliness epidemic through coworking and community-building resonates with space operators and members, alike.

Back To Agenda

Thank You!