GCUC Podcast Recap: Tony Aleksandrov

From Humble Beginnings to Market Leadership: Insights from Tony Aleksandrov of Work Better

In the latest episode of the GCUC Podcast, Liz Elam sits down with Tony Aleksandrov, founder of Work Better, to uncover his remarkable journey from working at Mindspace in Germany to leading Bulgaria’s largest coworking space provider. Starting with just a laptop and a vision, Tony has built a thriving business in Sofia, boasting a 100% occupancy rate and preparing to open a 10,000-square-meter flagship location in 2025. His hospitality-driven approach and commitment to sustainability have set Work Better apart in the competitive coworking industry.

Reflecting on the company’s origins, Tony shares

“We started basically from scratch. I didn’t even have a business plan at first. But step by step, the universe gives you a moment, and you have to grab it and go for it.”

His hands-on leadership and focus on understanding corporate client needs have brought global brands like Booking.com and Dell Technologies to Work Better’s doors. By emphasizing personalized service and community over traditional marketing, Tony’s team ensures member satisfaction and loyalty.

Sustainability is also at the heart of Work Better’s strategy. From switching to 100% green electricity to introducing AI-powered waste management systems, the company is setting new standards in the coworking space. Tony highlights,

“By using AI to regulate energy and waste management, we’ve created an environmentally friendly space where every step, from members throwing trash to final disposal, is done with care.”

These initiatives align with the growing demand for ESG-compliant workplaces, positioning Work Better as a leader in both innovation and sustainability.

Don’t miss this episode to hear more about how Tony’s bold moves and hospitality-focused ethos are transforming coworking in Bulgaria.

His insights on the future of coworking, including the rise of satellite offices for corporations and the importance of community-driven growth, offer valuable takeaways for operators worldwide.

Listen to the full episode on GCUC Podcast and connect with Tony Aleksandrov on LinkedIn for more insights.

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