GCUC Mastermind

GCUC Mastermind

GCUC Mastermind - Where we mold the future of work together.

GCUC Mastermind is a virtual learning series focused on the accelerating nature of work and the humans driving it. Each Tuesday for 4 weeks, we will gather online and discuss one of the four top of mind topics. We will also have break out sessions where you can meet other attendees. In the room will be industry leaders, peers, investors and operators alike. Join us, this is where we mold the future of work – together.

Day 1 - Marketing

Today is all about Marketing. We’ll start out reviewing some of the basics and then quickly dive into some next level strategy. Come prepared to take lots of notes.

10:00 AM CST

Welcome to GCUC Mastermind

Join us for some brief housekeeping and an overview of what you can expect for the day.

Liz Elam - GCUC
10:05 AM CST

How to Attract New Members Post-COVID

COVID has made remote work the new normal. Countless office workers are now work from home (WFH) pros. For some, it's an ideal setup—for others, not so much. If predictions hold true, coworking spaces will see a wave of new members as this new workforce moves from their kitchen table into shared workspaces. How do you get people into your space? Content strategist Cat Johnson and marketing coach Karina Patel will share master strategies on differentiating your space, positioning yourself in new markets, and attracting your ideal members.

Cat Johnson - Catjohnson.co Karina Patel - CloudVo
10:50 AM CST

Networking

Here at GCUC we pride ourselves on our community and we hope you feel the same. We will break you into small groups then give you a topic and an opportunity to meet and connect with others in the room that you may have not met otherwise.

11:15 AM CST

Break

Grab a drink, stretch your legs and join us back here in 10 for the next session.

11:25 AM

A word from our sponsor

More information about this presentation coming soon.

11:30 AM

Contextual Marketing & Engagement

Join us as we discuss how to drive initiatives by "Asking Questions, Capturing Context, and Acting with automation". We will drill down into prospecting to new opportunities, customer success with existing customers, utilizing NPS & other engagement methods to further your business. You won't want to miss this one.

Dave Will - Propfuel
12:15 PM CST

Wrap up

Join us back here for a rapid fire wrap up and high level takeaway notes.

Event Speakers

Cat Johnson

Founder - CatJohnson.co

Cat Johnson is a content strategist focused on coworking and brand storytelling. Cat is the founder of Coworking Convos, a monthly video series to connect and empower workspace operators, and The Lab workspace marketing club. Learn more at catjohnson.co.

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Karina Patel

Marketing Director for CloudVO

Karina Patel is CMO at Pacific Workplaces, Marketing Director at CloudVO, and Marketing Coach at Cat Johnson Co. Prior to joining Pacific Workplaces six years ago, Karina spent seven years in marketing for fashion, beauty, and hospitality brands. Based in Seattle, Karina mentors entrepreneurs in developing brand strategies, and co-founded a nonprofit organization two years ago to mentor young women. When not working, she loves to travel and turns to writing and cooking as a cathartic escape.

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Liz Elam

GCUC Executive Producer

A leader of the global coworking movement, Liz Elam blends a spirit of collaboration and innovation with an unwavering commitment to excellence and pushing boundaries.

Founder of the largest coworking conference in the world, Elam has grown the Global Coworking Unconference Community (GCUC) from inception to a cross-cultural go-to for the workspace industry in the U.S., South America, China, Canada, the UK, Australia and beyond.

Elam unapologetically pushes the coworking movement to adopt sound business practices and think bigger about the vision and impact individual operators and workspace brands can make. Her work to dismantle the loneliness epidemic through coworking and community-building resonates with space operators and members, alike.

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Dave Will

Co-Founder and CEO at PropFuel

While working for SAP, a multi-billion dollar software company, nearly 20 years ago, Dave Will was advised to “walk faster and smile less, because perception is reality”. After Dave was fired from his job for his lack of urgency, he took this feedback to heart and started a business based on the antithesis of this advice. Building a culture around “Walking Slow and Smiling More”, he successfully sold his business and is growing his next software company, PropFuel, a Contextual Marketing platform for member-based organizations to better engage their constituents.

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Thank You!

Day 2 - Best In Class Ecosystems

Today is all about ecosystems. Join us as we take a look at some of the projects that are inspiring us from a health, wellness, technology and sustainability perspective.

Stand by, more info coming your way shortly!

10:00

Welcome to GCUC

Join us for some brief housekeeping and an overview of what you can expect for the day.

Liz Elam - GCUC
10:05

Best In Class Ecosystems- part 1

The goal of this session is to explore some of the Best in Class Ecosystems in our industry and out. When curating this we asked told each speaker that we wanted to learn about new projects that were rising above and thinking about the future in new ways. We also noted that we were looking for sustainability, exciting designs, innovative partnerships and a strong focus on the human beings in their spaces. Join us to see what they are bringing to the table?

Sarah Travers - Workbar Amy King - Good Work
10:50

Networking

Here at GCUC we pride ourselves on our community and we hope you feel the same. We will break you into small groups then give you a topic and an opportunity to meet and connect with others in the room that you may have not met otherwise.

11:15

Break

Grab a drink, stretch your legs and join us back here in 10 for the next session.

11:25

A word from our sponsor

11:30

Best In Class Ecosystems- part two

The goal of this session is to explore some of the Best in Class Ecosystems in our industry and out. When curating this we asked told each speaker that we wanted to learn about new projects that were rising above and thinking about the future in new ways. We also noted that we were looking for sustainability, exciting designs, innovative partnerships and a strong focus on the human beings in their spaces. Join us to see what they are bringing to the table?

Aaron Ali - Med to Market
12:15

Wrap up

Come ready with your notebook because we will be going over the high level takeaways from the day and setting the stage for our next event.

Event Speakers

Liz Elam

GCUC Executive Producer

A leader of the global coworking movement, Liz Elam blends a spirit of collaboration and innovation with an unwavering commitment to excellence and pushing boundaries.

Founder of the largest coworking conference in the world, Elam has grown the Global Coworking Unconference Community (GCUC) from inception to a cross-cultural go-to for the workspace industry in the U.S., South America, China, Canada, the UK, Australia and beyond.

Elam unapologetically pushes the coworking movement to adopt sound business practices and think bigger about the vision and impact individual operators and workspace brands can make. Her work to dismantle the loneliness epidemic through coworking and community-building resonates with space operators and members, alike.

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Photo of Aaron Ali

Aaron Ali

CEO and Co-Founder MedtoMarket, Inc.

As a board-certified anesthesiologist, Dr. Aaron Ali has been in practice in the Austin area for over 16 years. After completing his undergraduate studies at Texas A&M University, he matriculated medical school in 2000 from the University of Texas Health Science Center in San Antonio, TX and was then accepted into the anesthesiology residency program at Duke University. He has worked at all three hospital systems in Austin, TX (Seton, St. David’s and Baylor S&W) and has held many leadership positions.

As an entrepreneur, Dr. Ali is the Co-Founder and CEO of MedtoMarket, Inc., a state-of-the-art life sciences company with high-end coworking offices, event center, and medical wet lab/bioskills lab space. Their ~32,000 SF facility located in southeast Austin has created a healthcare ecosystem leading to collaboration between academia, hospital systems, entrepreneurs and the military. The unique healthcare co-working provided at MedtoMarket supports a wide variety of entrepreneurs creating a synergistic environment to succeed in. The advanced medical lab located next to the coworking area allows members direct access to healthcare professionals. Combined with a unique event center that can host greater than 300 people at once in their meeting spaces and pitch theater room, MedtoMarket fills a unique niche in the healthcare coworking space.

Dr. Ali served honorably in the United States Army Reserve with the 7th/6th Air Cavalry Apache Attack Helicopter Battalion for 6 years from 1990-96. He received multiple medals and awards during his enlisted service and was the Honor Graduate from Advanced Individual Training for OH-56 Scout Helicopter training in Ft. Rucker, AL in 1992.

As a father of three sons, Dr. Ali and his wife Dr. Genevieve Ali both reside in the Westlake area and are active community members and philanthropic supporters.

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Thank You!

Day 3 - The Future

The best way to predict the future is to create it. We believe the coworking world has done exceptionally well at just that. Let’s talk about some players that are making bold moves and integrating new lines of business. We’ll also explore some of the data you need to understand to make informed decisions about your future business.

Stand by, more info coming your way shortly!

10:00

Welcome to GCUC

Join us for some brief housekeeping and an overview of what you can expect for the day.

Liz Elam - GCUC
10:05

Session one

Since its inception in the mid 90’s coworking’s proposition has been the closeness of community. This would set them apart from conventional serviced offices. Traditional real estate offering has narrowed the gap and the difference between interiors, its services, and activities are almost indistinguishable.

Wild numbers are circulating about community engagement but what ‘community engagement’ and important is the relationship between community and retention? Has coworking been able to deliver on their community promise and what do they need to do to stay ahead?

Becky Andree - Vertical Leadership Consulting Richard Claydon - Round Pegz Oscar Venhuis - theDesk
10:50

Networking

Here at GCUC we pride ourselves on our community and we hope you feel the same. We will break you into small groups then give you a topic and an opportunity to meet and connect with others in the room that you may have not met otherwise.

11:15

Break

Grab a drink, stretch your legs and join us back here in 10 for the next session.

11:25

A word from our sponsors

11:30

Session two

More information about this session coming soon

12:15

Wrap up

Come ready with your notebook because we will be going over the high level takeaways from the day and setting the stage for our next event.

Event Speakers

Liz Elam

GCUC Executive Producer

A leader of the global coworking movement, Liz Elam blends a spirit of collaboration and innovation with an unwavering commitment to excellence and pushing boundaries.

Founder of the largest coworking conference in the world, Elam has grown the Global Coworking Unconference Community (GCUC) from inception to a cross-cultural go-to for the workspace industry in the U.S., South America, China, Canada, the UK, Australia and beyond.

Elam unapologetically pushes the coworking movement to adopt sound business practices and think bigger about the vision and impact individual operators and workspace brands can make. Her work to dismantle the loneliness epidemic through coworking and community-building resonates with space operators and members, alike.

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Dr. Richard Claydon

CEO OF ROUNDPEGZ & CHIEF COGNITIVE OFFICER OF EQLAB

Richard’s work examines how people handle the complexity and ambiguity of modern organisational life and how creative and critical thought emerges in fast-changing, highly uncertain, often toxic environments via antifragile coping methods, such as irony and black humour. He designed the leadership module for Macquarie Business School’s Global MBA (#6 worldwide | CEO Magazine). He is the CEO of roundPegz, an interdisciplinary community of disruptive thinkers, and Chief Cognitive Officer of eqLab, an Extended Intelligence Laboratory exploring future-readiness in leadership, organisation, strategy and transformation.

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Photo of Becky Andree

Becky Andree

CEO OF VERTICAL LEADERSHIP CONSULTING

Becky Andree is the CEO of Vertical Leadership Consulting. As an international talent management visionary, leadership development expert and connections architect, Becky’s 20+ years of experience with Fortune 100 companies allows her to understand first-hand the pressures and stress within organizations today. Her disruptive and visionary approach to talent management and leadership development have resulted in millions of dollars to an organization’s bottom line. Her passion is evidence-based solutions to navigate the complexity of work – developing complex thinking and high-quality connections.

Recognized as a Top 50 Visionary by Radical Business Magazine, Becky is finalizing her PhD research on the effect of adult development on a leader’s experience of high-quality connections. She is currently piloting a program with several organizations in building high-quality connections to increase overall wellness, resiliency, community, and outcomes.

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Oscar Venhuis

Co-founder of theDesk

I’m Oscar, a serial problem solver. I tackle the toughest problems using the imagination of creativity, the process of design, and the implementation of innovation. After the Royal College of Arts (RCA) in London I held leadership roles at Nike, Adidas, and Tag Heuer. My Masters Degree in Design Management was a comparative research about the impact of creativity between designers in London and Hong Kong. I’m the CEO of EQ Lab, a global community of Extended Intelligence boosting mental fitness through social connectivity and the power of dialogue, revealing new insights in a matter of hours, not months.

In addition, I’m an investor and co-founder of theDesk, a successful collaborative workspace in Asia where for which I developed its strategic value proposition and have won the esteemed Red Dot in the Red Dot Design Award for brand and communication 2020. For General Assembly I have designed and produced over 100 Digital Marketing and UXDesign workshops across Asia.

Fun fact: I am a certified PADI Rescue Diver and an accredited Heineken Beer Pourer.

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Thank You!

Day 4 - Finance

Today is all about finance. Where can you get funding today? What models will prevail in the future? What are new lines of business you should be adding to your portfolio as you recover from Covid-19?

Stand by, more info coming your way shortly!

10:00

Welcome to GCUC

Join us for some brief house keeping before we set the stage for the day.

Liz Elam - GCUC
10:05

The Future of Financing

More information about this session coming soon.

John Haveman - National Economic Education Delegation (NEED)
10:50

Networking

Here at GCUC we pride ourselves on our community and we hope you feel the same. We will break you into small groups then give you a topic and an opportunity to meet and connect with others in the room that you may have not met otherwise.

11:15

Break

Grab a drink, stretch your legs and join us back here in 10 for the next session.

11:25

A word from our sponsor

11:30

Session 2

More information about this session coming soon.

12:15

Wrap up

Come ready with your notebook because we will be going over the high level takeaways from the day and setting the stage for our next event.

Event Speakers

Liz Elam

GCUC Executive Producer

A leader of the global coworking movement, Liz Elam blends a spirit of collaboration and innovation with an unwavering commitment to excellence and pushing boundaries.

Founder of the largest coworking conference in the world, Elam has grown the Global Coworking Unconference Community (GCUC) from inception to a cross-cultural go-to for the workspace industry in the U.S., South America, China, Canada, the UK, Australia and beyond.

Elam unapologetically pushes the coworking movement to adopt sound business practices and think bigger about the vision and impact individual operators and workspace brands can make. Her work to dismantle the loneliness epidemic through coworking and community-building resonates with space operators and members, alike.

Back To Agenda

Thank You!