COWORKING PODCAST 146
Koral Ibrahim, Founder of The Ready House
Koral Ibrahim isn’t just talking about community; he’s rebuilding what it means from the ground up. As the founder of The Ready House, a creative consultancy and community helping brands forge real connections from the inside out, Koral sits at the intersection of brand, culture, and belonging. He’s a strategist, keynote speaker, published author, and one of the most articulate voices pushing the industry to rethink how humans and places shape one another.
In this episode, GCUC founder and host Liz Elam continues the electrifying conversation that started on stage at GCUC UK, one of the most talked-about moments of the conference. Together, they go deeper into why Koral hates the word “community,” what truly separates a customer from a community member, and why brands must shift from being something people buy to something people join.
Koral pulls back the curtain on his journey from agency life to building The Ready House, how becoming a new father reshaped his mornings and perspective, and why the coworking industry desperately needs to steal from the playbooks of fashion, beauty, and other “sexy verticals.” He breaks down the frameworks that help brands build genuine emotional connection, how events function as the “front door” to a brand, and why activation, not just events, will define the future of engagement.
Liz and Koral also explore the data behind perception as a value multiplier, what landlords get wrong about community, why mental health support will become a baseline expectation in coworking, and how Gen Z is about to transform the future of work with their unapologetic insistence on values, belonging, and wellness.
This conversation is a must-listen for operators, placemakers, workplace leaders, and anyone who cares about human-centered spaces. It’s honest, energizing, and packed with insights that challenge how we think about brand, behavior, and the business impact of belonging.
Tune in to discover why the future of coworking belongs to brands that behave like people, and how leaders like Koral Ibrahim are helping businesses get there.