Session Spotlight: Brand Identity with Industrious

Coworking Branding Strategies: Building a Brand Identity that Transcends Your Space

In an era where coworking industry trends and flexible workspace solutions are redefining how people work, brands must evolve to connect with their communities on deeper, more meaningful levels. Liz Simon, COO of Industrious, is no stranger to this challenge. Having played a pivotal role in shaping Industrious’ rise as a global leader in the coworking sector, Liz will be sharing her unique insights at GCUC Boston this April.

This month, Industrious made waves with the announcement of the CBRE acquisition of Industrious, a significant milestone that highlights the growing importance of flexible workspace solutions in the real estate industry. Under Liz’s leadership, Industrious has not only scaled its footprint across cities but also built a brand identity that thrives beyond its physical walls.

So, what sets Industrious apart? Liz attributes their success to their commitment to strategic partnerships—both hyper-local and international. By cultivating meaningful collaborations within the neighborhoods housing their spaces, Industrious has seamlessly woven itself into the fabric of local communities. From fostering local coworking partnerships with neighborhood coffee shops to hosting events with cultural organizations, their approach strengthens ties and enhances the member experience. Additionally, their global coworking collaborations, such as those with major brands like Delta, demonstrate how partnerships can elevate a coworking brand on a global scale.

But it doesn’t stop there. Industrious has also established high-profile partnerships with brands like Delta, demonstrating how coworking companies can elevate their presence on a global scale. These alliances aren’t just about brand visibility; they’re about creating added value for members, fostering brand loyalty, and setting Industrious apart in a competitive market.

Liz’s session, “Building a Brand Identity that Transcends Your Space,” will delve into the strategies behind these partnerships and how they’ve shaped Industrious’s unique position in the industry. Whether you’re a coworking operator, a landlord, or a corporate HR professional, you’ll walk away with actionable insights on:

• How to identify and cultivate partnerships that align with your brand values.
• The power of hyper-local engagement in building community trust and loyalty.
• Leveraging national and international partnerships to amplify your brand’s reach.

This is your chance to learn from one of the industry’s most innovative leaders. Liz’s expertise will inspire you to think beyond your physical space and consider the broader impact your brand can have. As she puts it, “It’s not just about where people work; it’s about how they feel connected to the spaces and communities around them.”

Don’t miss this opportunity to redefine your approach to branding and partnerships. Register for GCUC Boston, taking place April 7-10, 2025, and be part of the conversation that’s shaping the future of coworking and flexible workspaces.

Secure your spot today to attend the GCUC Boston and prepare to be inspired by Liz Simon and other trailblazing leaders in the industry. The future of work is waiting!