Session Spotlight: Designing For The Next Generation

Designing for the Next Generation in the Workforce

As coworking and flexible workspaces continue to redefine the way we work, understanding the needs and aspirations of the next generation is crucial for creating spaces that inspire and endure. At GCUC Boston this April, join Dean Connell, a seasoned Creative Director with an impressive portfolio at WeWork and Knotel, as he shares his vision for designing workspaces that cater to a diverse, mobile, and purpose-driven workforce.

Dean’s extensive experience includes leading large-scale projects at WeWork and designing Knotel’s iconic Old Sessions House Workspace. These projects reflect his commitment to creating unique, scalable, and timeless spaces that resonate deeply with the communities they serve. By weaving storytelling through design, Dean has mastered the art of crafting environments that balance functionality with cultural and aesthetic significance.

In his session, Dean will delve into the emerging trends shaping the future of workspace design. From flexible layouts and technology integration to sustainability and well-being, he will explore the critical elements that drive innovation in coworking spaces. Expect insights on:

• Designing for collaboration and flexibility to accommodate the evolving nature of work.
• Integrating sustainable furniture and circular design principles to align with environmental priorities.
• Leveraging technology to enhance user experience while fostering community connections.

Dean’s approach goes beyond the physical aspects of design. He emphasizes the importance of creating spaces that tell a story and reflect the values and aspirations of their users. By prioritizing community culture and aligning design choices with these values, coworking operators can build environments that enhance productivity, foster belonging, and create lasting impressions.

This session is a must-attend for anyone passionate about shaping the future of workspaces, from operators and developers to designers and corporate leaders. Dean Connell’s expertise will inspire you to rethink workspace design as a tool for storytelling, innovation, and community building.

Don’t miss this opportunity to learn how to craft spaces that transcend trends and truly connect with the next generation of professionals. Join us at GCUC Boston, taking place April 7-10, 2025, and discover how you can lead the way in designing workspaces that matter.

Secure your spot today and prepare to be inspired by Dean Connell and other forward-thinking leaders at GCUC Boston. The future of workspaces starts here!