GCUC Blog

Why Every Coworking Space Should Be Like Billions

By Liz Elam On August 15, 2025 In AmenityCommunityMental Health Awareness

And offer access to mental health support on-site, on-demand, and without stigma

If you ever watched Billions on Showtime, you probably remember Wendy Rhoades, the high-performance therapist who worked inside the hedge fund, coaching traders through their highs and lows, keeping everyone sharp, sane, and in the game.

Wendy wasn’t a perk. She was essential.
And it’s time every coworking space stole a page from that playbook.

Coworking is where people go to build empires, chase dreams, and get work done. But in a world flooded with burnout, loneliness, and emotional overload, we need more than fast Wi-Fi and free coffee.

We need to talk about mental health.

We already get the physical health part

We’ve come a long way with workplace wellness. Standing desks, ergonomic chairs, cold-pressed juice, midday yoga, it’s all great. And it matters.

Physical health has a huge influence on mental well-being. When you move your body, you move your mind. When you sleep better, you think better.

But physical wellness alone isn’t enough.

You can do all the yoga you want, but if you’re anxious, isolated, or emotionally unsupported, it’s like putting a Band-Aid on a broken leg. Mental health deserves just as much attention and investment as the gym membership.

The reality we can’t ignore

Here’s what the data tells us:

  1. Workplace loneliness is as harmful as smoking 15 cigarettes a day

  2. Over half of U.S. workers say they’ve lost meaningful work friendships since going remote or hybrid

  3. 121 million Americans live in designated Mental Health Professional Shortage Areas

Even when people want therapy, they often can’t find or afford it. Coworking spaces are already part of the solution by creating connection and community. But we can go further.

The big idea: Be like Billions

Here’s the vision: Coworking spaces offer monthly therapy sessions to their members.

Not just one or two per year. Not just a wellness event here and there.
Real, consistent, confidential support built into the membership.

Each member could get one session per month included, and have the option to pay for additional sessions if needed. Imagine how powerful that could be, not only for individuals but for the community as a whole.

How could this work?

Partner with therapy platforms like BetterHelp or Talkspace
Bring in a licensed therapist once a week for private sessions
Offer it as part of a mental health membership tier
Negotiate discounts for members or subsidize a base level of support

Why do this?

It’s incredibly sticky. Members won’t leave a space that truly supports them
It builds deeper emotional loyalty and trust
It creates a stronger, more resilient community
And most importantly: if we don’t start taking action, who will?

Flip the script

We’ve glamorized hustle. We’ve optimized productivity.
Now it’s time to humanize work again.

Because if Wendy Rhoades can change the lives of billionaires in Manhattan, imagine what she or someone like her could do for the creatives, founders, and freelancers in your space.

Coworking has always been about more than desks.
Now let’s make it about depth.

When we normalize therapy in the workplace, we’re not just reacting to a crisis. We’re designing a future where work feels good, community is real, and well-being is prioritized, not just marketed.

It’s not just a good idea.
It’s what comes next.

Are you building a space like this already?
Let’s talk. I want to hear what’s working and help share your story with the world.

X – Liz