GCUC Blog

An interview with the people behind Workspace Intelligence Network (WIN)

By Liz Elam On September 17, 2025 In Tech•Industry Trends•GCUC Podcast•GCUC UK•Future of Work

Jonathan Bevan of Techspace & Elliot Gold of Work.Life on Scaling Coworking and Launching WIN

The flexible workspace industry is exploding, but here’s the hard truth: most operators are flying blind. In the most recent episode of the GCUC Podcast, Liz Elam, Founder of GCUC Global and BottleRocket, sits down with Jonathan Bevan (CEO of Techspace) and Elliot Gold (Co-founder of Work.Life), two visionary leaders who aren’t just shaping coworking today, they’re actively building its future.

Together, they dive into what it takes to scale and sustain successful coworking brands, from balancing hospitality with operations to fostering culture and designing spaces that truly serve members. They speak candidly about wins, lessons learned, and the shifting dynamics between operators, landlords, and evolving customer expectations.

“A great workspace is more than desks and chairs; it’s about creating an environment where people feel inspired and supported,” says Jonathan.
Elliot adds, “Culture and experience are the differentiators. When you get those right, everything else starts to fall into place.”

The Game-Changer: Workspace Intelligence Network (WIN)

Jonathan and Elliot are also on a mission to redefine how coworking operators leverage data. Enter the Workspace Intelligence Network (WIN), an operator-led alliance designed to enhance decision-making and performance through shared insights.

“WIN gives operators a chance to contribute to and benefit from collective knowledge, helping everyone make smarter decisions and grow the industry together,” Elliot explains. Jonathan adds, “Collaboration is the key to recognizing coworking as a serious, strategic part of the real estate and workplace ecosystem.”

Liz pulls back the curtain on how WIN empowers operators to work together rather than out-compete, make smarter bets, and build stronger businesses. They discuss why collaboration beats competition, which metrics actually move the needle, and how operators who plug in now will get the edge.

If you’re an owner, operator, investor, or landlord, this episode is your wake-up call.

The next wave of winners in flexible space will be those who master the numbers and leverage shared insights to grow smarter.

Tune into the podcast to hear the full interview or catch them in person on stage onstage this October at GCUC UK in London! It’s where the sharpest minds in coworking and flex space come together to share strategies, forge partnerships, and set the direction of the industry. Tickets are live, grab yours before they sell out.