Edition 29: Crystle Wong

Here at GCUC we are immensely fortunate to cross paths and work with so many amazing people. Through our work, we’ve cultivated a global community of people we think you should know about.

Community of Cultivators is a blog series we created to introduce you to coworking game changers and connectors. Each month, we’ll release new interviews that we hope inform and inspire you.

Today’s interview is with Crystle Wong the CEO and Cofounder of Sparxo. You may be familiar with Sparxo as that is what we use for almost all ticketed GCUC events. They are HQ’d out of a coworking space themselves so they just get it. Keep reading to see what Crystle had to say to our questions.

What in your life are you most proud of cultivating or creating? Why?

This might sound cliche, but Sparxo is truly something I am extremely proud to have been a part of creating. Prior to creating Sparxo, I spent a decade of my life producing events and working with friends to grow their event companies from hundreds of attendees to thousands of attendees. We were forced to adapt to changing times and work with ticketing companies to sell presale tickets as a way to prevent fraud and allow us to pay for deposits beforehand. We had spent so many years building our branded events and niches to be distinctive of any competitors and that is precisely what those ticketing companies stole from us – our brand. Due to cross-promotions of what they deemed “similar events”, our loyal customers became confused. Years of hard work developing our brands went down the drain. That’s where Sparxo comes in.

To the average event goer, ticketing companies may all seem the same. As one of the original creators of Sparxo, I can promise you that our goal has and always will be to produce technology for event producers that enhance your brand and give you back control over your brand engagement with your audience. We believe ticketing platforms should focus on building event producers up instead of focusing on building themselves up. If you grow, we grow.

What is one piece of advice you give everyone that works with and/or for you?

Don’t allow yourself to speak negatively to yourself about yourself. Only speak encouraging words to yourself. There’s a difference between allowing yourself to feel disappointed and speaking negatively to yourself. Of course, we’re going to feel disappointed in ourselves sometimes, but we should be conscious of not speaking to ourselves negatively. If you really want to do better and achieve your goals, it’s important you build yourself up. How you feel about yourself within will express itself in how you behave and how you treat others.

What advice would you give to someone thinking of becoming an entrepreneur?

You only fail when you stop trying. You cannot fail if you persist and keep trying, of course, trying different ways and ideas. Insanity is trying the same thing over and over again expecting a different outcome. Don’t be insane and don’t give up if you truly believe your solution is what the world needs.

What is the best habit you ever started? What habit do you want to start but haven’t yet?

This is going to sound so simple and possibly trivial to most people, but one habit I live by is writing down what I want to achieve today (aka To-Do List). By writing down what I realistically believe I can achieve today, it helps me get it all done before I go to sleep. In a time where we are easily distracted and always multi-tasking, this simple To-Do List holds me accountable to what I committed to achieving that day. For me, I try to make this list as well rounded as possible. Most days it includes things like go for a run, do laundry, read, and daily devotions. It gives me a flexible guideline for the day.