In our latest episode of the GCUC Podcast, we had the pleasure of sitting down with Nyambura Gichohi, CEO and Co-founder of Ikigai, a Kenya-based coworking brand that’s transforming how professionals in Nairobi work and collaborate. If you’re passionate about coworking, community-building, or want to understand what it takes to thrive in emerging markets, this episode is a must-listen.
Nyambura’s insights into the coworking world are not only refreshing but also deeply rooted in a purpose-driven mission. Ikigai, which is a Japanese word that means “a reason for being,” perfectly encapsulates the ethos behind the spaces she’s creating in Kenya.
“Our goal was always to be more than just a workspace. We wanted to create a sanctuary where people can find purpose, balance, and community in their daily work lives,” Nyambura shares in the episode.
For Nyambura and her team, Ikigai is about fostering an environment that encourages both personal and professional growth. It’s a concept that goes beyond desks and Wi-Fi, touching on the deeper need for connection and a sense of belonging in the modern workday.
One of the key takeaways from the episode is Nyambura’s emphasis on the role of community in coworking spaces.
“Community is at the heart of what we do. It’s more than just a network of professionals—it’s about creating a culture of support and collaboration where everyone feels seen and valued,” she says.
Nyambura’s focus on community building speaks to a larger trend in the coworking industry: spaces are no longer just about physical amenities but about fostering genuine relationships and connections. This approach is key to the success of Ikigai and coworking spaces around the world.
During the podcast, Nyambura opens up about the challenges and opportunities of running a coworking business in Kenya. From navigating the local business climate to understanding the unique needs of the workforce, she offers valuable lessons on resilience and adaptability.
“Running a coworking space in an emerging market requires you to be nimble. You have to listen to your members, adapt to their needs, and constantly innovate to stay relevant,” Nyambura explains.
Despite the challenges, Nyambura is optimistic about the future of coworking in Africa, noting that the demand for flexible workspaces continues to grow as more professionals and businesses embrace hybrid work models.
As coworking gains momentum in Africa, Nyambura envisions a bright future for the continent’s coworking industry. She believes that coworking spaces will play a crucial role in shaping the future of work by providing a platform for collaboration, innovation, and growth.
“Coworking is a solution to so many of the challenges we’re facing in the modern work environment. It’s a space where creativity, community, and business can all come together, and I think we’re just scratching the surface of its potential here in Africa,” she shares.
Nyambura Gichohi’s journey with Ikigai is an inspiring example of how coworking can not only change the way we work but also bring about meaningful, purpose-driven communities. Her dedication to creating spaces that nurture both individuals and businesses is something we can all learn from.
If you’re interested in coworking, entrepreneurship, or the future of work, be sure to listen to the full episode with Nyambura Gichohi. You’ll walk away with insights into building a purpose-driven business, the power of community, and the exciting opportunities awaiting coworking in emerging markets.
Listen to the episode now on GCUC Podcast.